RADADA Celebrates 10 Years with a Fashion Show Filled with Stories, Craftsmanship and Community
On May 23, 2026, RADADA celebrated its 10th anniversary with a special fashion show in Skrīveri, bringing together guests from across Latvia and viewers from around the world.
For us, this was much more than a fashion show. It was a celebration of ten years of creativity, courage, and believing that clothing can be more than something we wear—it can tell a story.
The evening took the audience on a journey through the history of RADADA. Twenty-seven looks showcased how the brand has evolved over the past decade, from our very first designs to our newest collections. Every garment reflected the values that have guided us since the beginning: craftsmanship, expressive screen printing, signature embroidered details, and the belief that every piece should feel like wearable art.
The show itself became a complete artistic experience, beginning with an emotional video telling the story of RADADA—from its beginnings to the brand it is today. Created by Sonora Akone and Sintija Dzerkale, the film invited guests to discover the journey, passion, and people behind the brand. See video in RADADA YouTube channel. Here
The runway was accompanied by a specially curated soundtrack featuring music by ZeMe, creating an emotional atmosphere that perfectly complemented the collection. Beautiful floral installations by Jogita Erta transformed the venue into a magical setting, while the exceptional lighting design by Aleksejs Light turned every look into a memorable visual experience. See official fashion show video. Here
Leading the runway was Anete, the face of the RADADA brand, whose confidence and elegance perfectly reflected the spirit of our collections. Every special moment of the evening was captured by Sintija Sandore, one of the photographers we have had the pleasure of working with throughout the years.
One of the most touching moments was seeing so many people come together. Guests travelled from across Latvia to celebrate with us in our hometown of Skrīveri, while many of our customers and supporters abroad joined us through the live stream. Knowing that our community wanted to share this milestone with us—whether in person or online—made the evening truly unforgettable.
Behind every collection are countless hours of designing, experimenting, hand screen printing, sewing, and paying attention to the smallest details. This fashion show was an opportunity to share not only the finished garments, but also the craftsmanship, dedication, and love behind every creation.
Looking back over the past ten years, it is incredible to see how far this journey has taken us. From a small dream in Latvia to presenting a collection at London Fashion Week, reaching customers across Europe through About You, welcoming visitors to our creative studio, and receiving guests from more than 35 countries, every milestone has been possible thanks to the support of our customers, partners, family, and friends.
This anniversary is not the finish line—it is the beginning of a new chapter. We remain committed to preserving handcrafted techniques, creating meaningful designs, and proving that fashion can be personal, expressive, and made with heart.
To everyone who has been part of the RADADA journey over the past ten years—thank you. Whether you have worn our designs, visited our studio, joined one of our workshops, watched our fashion show online, or simply supported us from afar, you are part of our story.
The best chapters are still to come.
